An Online Marketing Degree Bolsters Earning Power

by Gabby Hyman
Online Education Columnist

The American business model thrives on the principles of marketing and sales. Whether an organization is in the manufacturing, finance, or service sector, its bottom line depends on how persuasively it offers a product to the public. A successful business will spend considerable resources screening, hiring, and promoting employees for their marketing and sales departments.

To meet demand for qualified sales professionals, business schools and colleges offer online undergraduate and master's degrees with specializations in marketing. Whether you're new to business management or looking to move into a niche within your field, flexible online marketing and sales training programs can prepare you in your spare time.

Structuring Your Online Marketing Training
The incredible flexibility of online marketing and sales programs shortens your time to degree, as well as adding muscle to your resume. Many employers are happy to pay for part (if not all) of your tuition, since your training benefits the company in the long term.

You'll benefit from enrolling in online schools that provide up-to-date training in technology, market identification, account management and customer-relations software, methods for reaching decision makers, accruing product knowledge, and charting measurable returns. Depending on your current or desired position, you may also consider online training in consumer goods, business-to-business selling, telesales, and Internet and search engine marketing.

Search the range of marketing and sales degree programs for ones that match your career goals without jeopardizing your work schedule. What are your goals? Can your online training apply to advanced degree work you might want to do later? Short- and long-term planning is the key to any solid marketing plan, and your first major project will be to sell your skills.

About the Author
Gabby Hyman has created online strategies and written content for Fortune 500 companies including eToys, GoTo.com, Siebel Systems, Microsoft Encarta, Avaya, and Nissan UK.

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